Marketing

Project Description In collaboration with Coca-Cola, NCG Cinema entrusted us with a thrilling challenge: launching a new and exclusive soda flavor, "Cherry Chill." This festive, holiday cinema marketing campaign occurred across 26 theater locations and online, spanning a dynamic 6-week period Goals The campaign set out to achieve several key goals: Generate excitement around [...]

Project Overview In 2018, Michigan State University approached our team to collaborate on a communications campaign in partnership with their Resident and Hospitality Services branch. The primary objective of this campaign was to create a video series with a distinct video for each of the five neighborhoods on MSU's campus. The intent was [...]

Michigan State University’s “Live On” Campaign aimed to communicate the university as an inclusive and exciting space for students to begin their college journey. Exploring Potential had the privilege of being responsible for communicating the campaign to university students, with a specific focus on incoming freshmen. The campaign's communication rollout centered around a captivating [...]

In the summer of 2020, NCG Cinemas came to us with a request: create a promotional video that reminds audiences of the value of the moviegoing experience. At this time, engagement in the moviegoing industry was waning due to the pandemic, and our partners at NCG wanted to inspire their customers during a difficult time. [...]