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American Repair Maintenance Technician Training


Transforming Technician Training with American Repair Maintenance Collaborating closely with American Repair Maintenance (ARM), we embarked on a mission to develop a comprehensive, online training program tailored to their technicians. The primary goal was to digitize, standardize, and streamline the training process for new technicians and trainers. Additionally, ARM wanted the ability to [...]

MSU: Student Living Video Series


Project Overview In 2018, Michigan State University approached our team to collaborate on a communications campaign in partnership with their Resident and Hospitality Services branch. The primary objective of this campaign was to create a video series with a distinct video for each of the five neighborhoods on MSU's campus. The intent was [...]

Pure Options: Brand Story Video


Goals & Challenges In 2022, our team embarked on a collaborative journey with our valued partners at Pure Options, based in Lansing, MI. Our primary goal was to create a captivating video that would effectively encapsulate Pure's values, mission, and culture while aligning seamlessly with their brand identity. While the standard approach to [...]

MSU Live On


Michigan State University’s “Live On” Campaign aimed to communicate the university as an inclusive and exciting space for students to begin their college journey. Exploring Potential had the privilege of being responsible for communicating the campaign to university students, with a specific focus on incoming freshmen. The campaign's communication rollout centered around a captivating [...]

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