Video Production

Transforming Technician Training with American Repair Maintenance Collaborating closely with American Repair Maintenance (ARM), we embarked on a mission to develop a comprehensive, online training program tailored to their technicians. The primary goal was to digitize, standardize, and streamline the training process for new technicians and trainers. Additionally, ARM wanted the ability to [...]

Project Overview In 2018, Michigan State University approached our team to collaborate on a communications campaign in partnership with their Resident and Hospitality Services branch. The primary objective of this campaign was to create a video series with a distinct video for each of the five neighborhoods on MSU's campus. The intent was [...]

Goals & Challenges In 2022, our team embarked on a collaborative journey with our valued partners at Pure Options, based in Lansing, MI. Our primary goal was to create a captivating video that would effectively encapsulate Pure's values, mission, and culture while aligning seamlessly with their brand identity. While the standard approach to [...]

Michigan State University’s “Live On” Campaign aimed to communicate the university as an inclusive and exciting space for students to begin their college journey. Exploring Potential had the privilege of being responsible for communicating the campaign to university students, with a specific focus on incoming freshmen. The campaign's communication rollout centered around a captivating [...]

In the summer of 2020, NCG Cinemas came to us with a request: create a promotional video that reminds audiences of the value of the moviegoing experience. At this time, engagement in the moviegoing industry was waning due to the pandemic, and our partners at NCG wanted to inspire their customers during a difficult time. [...]