January 1, 2025 — In a strategic move that leverages the expertise of two highly successful teams committed to providing clients and partners with exceptional service and cutting-edge technologies, Exploring Potential has been acquired by HighRock.
With Brett King as the new CEO of this exciting powerhouse of full-service marketing, branding, web development, communications, and training, HighRock is poised to expand its national footprint, delivering transformative strategies to businesses across the country.
The official press release follows…
For Immediate Release
HighRock Celebrates Two Decades of Marketing Excellence with Strategic Acquisition and Leadership Transition
Hagerstown, MD — January 3, 2025 — As HighRock celebrates 20 years of elevating brands, the full-service marketing agency—known for its expertise in creative storytelling, branding, and web development—is proud to announce the acquisition of Exploring Potential Solutions LLC, a Michigan-based marketing agency. This strategic move adds new expertise and tools to HighRock’s growing portfolio, including CineTRAIN, an innovative employee training and onboarding solution.
CineTRAIN’s integration into HighRock’s toolkit underscores a shared belief that effective employee training is essential to a company’s brand. “Employees are the front line of your brand,” said Brett King, founder of Exploring Potential Solutions and HighRock’s newly appointed CEO. “By combining HighRock’s award-winning storytelling expertise with innovative tools like CineTRAIN, we can empower businesses to strengthen their operations while enhancing customer experiences.”
Exploring Potential Solutions brings complementary expertise, particularly in video production and custom training solutions, enhancing HighRock’s established strengths in marketing, branding, and storytelling. The acquisition will also allow HighRock to expand its national footprint, delivering transformative strategies to businesses across the country.
Rich Daughtridge, HighRock’s founding CEO, will remain an integral part of the company as a partner and owner, focusing on strategic initiatives. “This milestone year is an opportunity to celebrate how far HighRock has come and to set the stage for the future,” said Daughtridge. “With Brett’s leadership and CineTRAIN now part of our portfolio, we’re positioned to enhance our creative impact and deliver exceptional value for our clients as we expand nationally.”
The addition of Exploring Potential Solutions and CineTRAIN reflects HighRock’s commitment to innovation and marks a pivotal step in its continued expansion as a national leader in branding and marketing. With a reputation for creative excellence and trusted partnerships with iconic brands like Amazon, Under Armour, Volvo, and Martin’s Potato Rolls, HighRock is poised to deliver even greater value to clients across industries.
About HighRock
HighRock, based in Maryland, is a full-service marketing agency with 20 years of experience in branding, web development, and advertising. Recognized with six Regional Emmy® Awards, HighRock combines strategic storytelling with innovative solutions to deliver measurable results for clients nationwide.
About Exploring Potential Solutions LLC
Founded in 2015, Exploring Potential Solutions is a Michigan-based marketing agency specializing in communications and training solutions. Their tailored approach addresses unique organizational challenges, resulting in sustainable results that improve efficiency, reduce costs, and boost revenue.
About CineTRAIN
CineTRAIN offers premier employee training and onboarding solutions that help businesses reduce training time, improve retention, and enhance engagement. Its proven platform empowers teams and enhances organizational performance, making it a valuable addition to HighRock’s growing toolkit.
For Media Inquiries, Please Contact:
Pieter Bickford
Marketing Director, HighRock
pieter@highrock.com
Cell: (301) 331-4119