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Pure Options: Brand Story Video


Goals & Challenges In 2022, our team embarked on a collaborative journey with our valued partners at Pure Options, based in Lansing, MI. Our primary goal was to create a captivating video that would effectively encapsulate Pure's values, mission, and culture while aligning seamlessly with their brand identity. While the standard approach to [...]

Comsumers Energy Tale of 2 Grids: Comprehensive Communications Design


Goals & Challenges Consumers Energy approached Exploring Potential with a significant challenge - effectively communicating complex strategy information to employees across the company. The goal was to create a comprehensive communications and training initiative that would gain buy-in at all levels. Our objective was to educate and foster conversations between different departments, building [...]

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