Project Description In collaboration with Coca-Cola, NCG Cinema entrusted us with a thrilling challenge: launching a new and exclusive soda flavor, "Cherry Chill." This festive, holiday cinema marketing campaign occurred across 26 theater locations and online, spanning a dynamic 6-week period Goals The campaign set out to achieve several key goals: Generate excitement around [...]
Comsumers Energy Tale of 2 Grids: Comprehensive Communications Design
gabrielle@exploringpotential.com2023-06-22T16:01:33+00:00Goals & Challenges Consumers Energy approached Exploring Potential with a significant challenge - effectively communicating complex strategy information to employees across the company. The goal was to create a comprehensive communications and training initiative that would gain buy-in at all levels. Our objective was to educate and foster conversations between different departments, building [...]