Marketing

Project Description In collaboration with Coca-Cola, NCG Cinema entrusted us with a thrilling challenge: launching a new and exclusive soda flavor, "Cherry Chill." This festive, holiday cinema marketing campaign occurred across 26 theater locations and online, spanning a dynamic 6-week period Goals The campaign set out to achieve several key goals: Generate excitement around [...]

Michigan State University’s “Live On” Campaign aimed to communicate the university as an inclusive and exciting space for students to begin their college journey. Exploring Potential had the privilege of being responsible for communicating the campaign to university students, with a specific focus on incoming freshmen. The campaign's communication rollout centered around a captivating [...]

In the summer of 2020, NCG Cinemas came to us with a request: create a promotional video that reminds audiences of the value of the moviegoing experience. At this time, engagement in the moviegoing industry was waning due to the pandemic, and our partners at NCG wanted to inspire their customers during a difficult time. [...]