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American Repair Maintenance Technician Training


Transforming Technician Training with American Repair Maintenance Collaborating closely with American Repair Maintenance (ARM), we embarked on a mission to develop a comprehensive, online training program tailored to their technicians. The primary goal was to digitize, standardize, and streamline the training process for new technicians and trainers. Additionally, ARM wanted the ability to [...]

Coca-Cola: NCG Cinema Marketing Campaign


Project Description In collaboration with Coca-Cola, NCG Cinema entrusted us with a thrilling challenge: launching a new and exclusive soda flavor, "Cherry Chill." This festive, holiday cinema marketing campaign occurred across 26 theater locations and online, spanning a dynamic 6-week period Goals The campaign set out to achieve several key goals: Generate excitement around [...]

MSU: Student Living Video Series


Project Overview In 2018, Michigan State University approached our team to collaborate on a communications campaign in partnership with their Resident and Hospitality Services branch. The primary objective of this campaign was to create a video series with a distinct video for each of the five neighborhoods on MSU's campus. The intent was [...]

Pure Options: Brand Story Video


Goals & Challenges In 2022, our team embarked on a collaborative journey with our valued partners at Pure Options, based in Lansing, MI. Our primary goal was to create a captivating video that would effectively encapsulate Pure's values, mission, and culture while aligning seamlessly with their brand identity. While the standard approach to [...]

Comsumers Energy Tale of 2 Grids: Comprehensive Communications Design


Goals & Challenges Consumers Energy approached Exploring Potential with a significant challenge - effectively communicating complex strategy information to employees across the company. The goal was to create a comprehensive communications and training initiative that would gain buy-in at all levels. Our objective was to educate and foster conversations between different departments, building [...]

FM Industries Cleanroom Training


Cleanroom Training is a comprehensive program designed specifically for professionals in the manufacturing engineering industry. We aimed to create a transformative learning experience that equips individuals with the knowledge and skills necessary to excel in cleanroom environments. We recognized the critical importance of this training in maintaining the highest standards of quality and integrity, [...]

MSU Live On


Michigan State University’s “Live On” Campaign aimed to communicate the university as an inclusive and exciting space for students to begin their college journey. Exploring Potential had the privilege of being responsible for communicating the campaign to university students, with a specific focus on incoming freshmen. The campaign's communication rollout centered around a captivating [...]

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